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Incorrect American Idol Winner Suggests Flaws in Idol Voting Methodology
— National study reveals that American Idol winner did not reflect viewer’s choice–
Flemington, NJ, May 27, 2010 – A national study conducted among 3,901 American Idol viewers revealed that the contestant who was selected as the winner of the season 9 competition did not accurately reflect the viewers’ choice.
The Idol Democracy study was conducted during May 25-26, by HCD Research using its mediacurves.com website, to obtain American Idol viewers’ perceptions of which contestant should be chosen as the winner on the May 26 results show. HCD Research conducted a series of studies among a nationally representative sample of Americans, which paralleled American Idol voting to determine the weekly winners based on a democratic, “one person, one vote” methodology.
During last night’s show, Lee Dewyze was selected as the winner of the show for this season. In contrast, viewers participating in the national Idol Democracy study, which employs a “one person, one vote” system, reported that Crystal Bowersox, who received 66.2% of the votes, should have won competition last night by a large margin. Dewyze only received 33.8% of the votes in the Idol Democracy study.
The discrepancy in results between American Idol and the Idol Democracy study may point to a flaw in the American Idol voting methodology. The American Idol voting methodology allows viewers to vote multiple times for multiple contestants. However, the Idol Democracy study only allows viewers to vote one time for one contestant, as in a democratic voting system. To view detailed results visit: www.mediacurves.com/americanidol/idoldemocracy
To register for weekly Idol Democracy studies go to: https://www.hcdsurveys.com/panel/join.cfm?source=idol2010
“I would be interested to see a frequency distribution of the number of votes per person for the American Idol final vote,” commented Glenn Kessler, president and CEO, HCD Research, “My guess is that you would see a smaller number of people voting many times, which does not give an accurate reflection of which contestant the majority of viewers wanted to win.”
Among the findings:
Respondents were asked to pick the one contestant that they thought should advance to the next round of the competition:
|Contestant||% that voted for contestant to move on|